#258 – It's About Relationships, Not Selling | Mike Estep
Description
"Why aren't my sales conversations leading to more deals?" 🤔
Sales Are Relationships, Not Transactions.
Many people approach sales as a transaction—but what if the real key to success is building relationships instead?
Too often, sales professionals focus on pitching rather than truly listening to what their customers need. The best salespeople don't just sell; they understand, connect, and serve.
Mike Estep, Chief Client Officer at BlackPoint Cyber unpacks the power of relationship-driven sales. Forget high-pressure tactics.
Mike shares why listening more and selling less leads to stronger, more successful client relationships.
🔹 Listen to what's actually being said, not just what you want to hear
🔹 Have purposeful, value-driven conversations with customers
🔹 Acknowledge past, current, and future clients in every interaction
🔹 You don't need commonalities to build strong connections—just trust and intention
If you're in sales, business development, or leadership, this episode is a must-listen. Learn how to turn conversations into long-term partnerships!
📌 Listen on: Apple Podcasts | Spotify | YouTube | Manage 2 Win
#SalesSuccess #RelationshipSelling #Cybersecurity #BusinessGrowth #ListenToSell #Manage2Win #BlackPointCyber
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